Similar to my prior roles, at Edifecs as well, I started in an IC role as Lead UX Designer. I was lucky enough to touch upon the experience design of almost all the Edifecs products during my tenure. I worked alongside other UX members in a team as well as a full-stack designer on many experience design projects for new products, new features in existing products, and fast-paced POCs for various innovative business ideas.

Last few years, other than leading experience design for products, I am also focusing on multiple strategic initiatives like unified design system, unified product compliance, accessibility compliance, design validation procedure and tools, icon library, and persona repository